hfx sponsors the art of performance

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Hfx is delighted to announce that it has partnered with the Anna Fiorentini Theatre & Film School and will be a Platinum Corporate Sponsor of the Hackney Empire Gala Variety Performance show this September.

The show is an annual event which showcases talent from the Anna Fiorentini School and annually attracts over 1,200 attendees at its event. The event is the culmination of extensive arts training and confidence building of the students aged between 4 to 18 years old.

Anna Fiorentini, founder and head of the school explains “our focus is building children’s confidence whilst developing their skills in the creative arts and recently we have received funding from the Big Lottery to extend this mission into schools with our anti-bullying programme”.

The school has won many awards including a Princess Trust Business of London Award with Anna herself winning Inspirational Leader / Business Person in the Camden and Islington Business Awards in 2012.

Nick Whiteley (CEO, hfx), commented “hfx are excited to be sponsoring this year’s event.  We share the values and professionalism exhibited by the school and its mission to bring out the best in every child using arts as a creative and expressive vehicle to develop students self-confidence”

About hfx

hfx is a leading supplier of next generation cloud and SaaS workforce management solutions including Flexitime, Time and Attendance, Workforce Optimisation, Annualised Hours, 3d Rostering, Access Control and Visitor Registration.

With over 45 years’ experience and 1,400 customers we deliver solutions that improve staff retention, reduce staff attrition, lateness, absence and overtime, remove admin and paperwork, increase productivity whilst eliminating error and fraud.

Our customers include: Home Office, Merck, Methodist Church, Dartmoor National Park, Adidas, Buhler Sortex Ltd, The Society of Motor Manufacturers & Traders (SMMT), Eaton Limited, MoD, National Farmers’ Union, Hertsmere Borough Council, North Lanarkshire Council, Exeter City Council, Isle of Man Government, MoJ, Met Police, Flintshire County Council, Office for National Statistics, UK Intellectual Property Office, NHS Business Services Authority, Science and Technology Facilities Council.

About The Anna Fiorentini Theatre & Film School

The Anna Fiorentini Theatre & Film School was established in 2001 as a Prince’s Trust Business to enable 4 to 18-year-olds to access professional performing arts training regardless of financial background, race or disability.

Thanks to its charitable arm the Fiorentini Foundation and various fundraising events organised by the school itself hundreds of children have been able to receive bursaries to attend and in turn have gained in confidence, self-esteem and life skills.

Via the Fiorentini Agency students have gone on to land leading roles in film, TV and on stage, including Belinda Owusu, (Libby Fox in EastEnders) Orla Hill (Song for Marion and Swallows & Amazons), Tahj Miles (Simba in the West End’s The Lion King, Nipper in Oliver! and CBBC’s Class Dismissed) and Jermain Jackman, who won The Voice UK 2014 shortly after winning Fiorentini’s Got Talent.

The school now has branches across Greenwich, Hackney, Tower Hamlets and Camden, a performance troupe that tours to hospitals, care homes and at various corporate events. In 2014 Anna Fiorentini launched Stage & the City; after work performing arts classes for adults that wish to have fun as well as learn new skills for personal or career development. All profits from this new venture go to the Fiorentini Foundation.

Founder and principal Anna Fiorentini says “having grown up on a Hackney council estate with very few opportunities in my local area, drama school gave me the confidence and self-belief to start my own business and grow it to this level. Access to the arts should be available to everyone, irrespective of their background or circumstance and that is why the work of the school is so important to me, creating the opportunity for children to get the same benefits as I did even if their parents do not have the means to send them along.”

For more information and sponsorship opportunities contact hello@annafiorentini.com or telephone 07779 125 095










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