The Value of Simplify

“The height of sophistication is simplicity”
Clare Boothe Luce

simple

Whilst HFX has many values, our core value is SIMPLIFY. We believe this core value drives change and provides tangible benefits to all our customers. We apply this approach to all that we do and place our customers at the heart of the process.

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
 Steve Jobs

By applying this value to software development, our team have created a powerful workforce management solution that reduces customer configuration time by over 80%. The result is that OUR customers pay significantly less for implementation, and due to faster implementation times, realise savings much quicker than with other providers.

The benefits don’t end there; because we design our solutions for customers and not for ourselves, we empower customers to take complete ownership of the system including the ability to manage the rules themselves. This not only reduces costs but enables customers to adapt the solution as they change and grow.

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
Hans Hofmann

Our approach to simplification also applies to our user interface. Where most software companies provide a single interface for managers and employees, we focus on providing the right user interface for each cohort (Role Based UI Design). Whilst managers are often IT literate and require a powerful user interface to carry out their daily tasks, there is a clear advantage in providing a simplified interface for everyone else.

By providing a user interface that is intuitive and simple, our customers significantly reduce training costs whilst ensuring that there is high user adoption and fewer user errors. Our Employee Self Service UI Design is based on the principles and ease of use that Cash Machines provide; No-one ever needed training on how to use a cash machine and this is also true of ours.

The benefits of simplification go further still. By simplifying the user interface, support calls reduce dramatically. For HFX, this means we have more time to devote to our customers who contact us for more complex queries; this is why we regularly receive 100% AWESOME customer ratings on our Customer Services.

“Knowledge is a process of piling up facts; wisdom lies in their simplification.”
 Martin H. Fischer

Our approach to integration with other software solutions including HR, Payroll and ERP takes a similar approach. HFX provides RapiD interface configuration that does all the heavy lifting, translation and transformation enabling third party integration to be achieved effortlessly. By handling the complex processes within the application, we simplify the integration to third parties and even enable our customers to leverage the API so that they can integrate directly.

“Clutter and confusion are failures of design, not attributes of information.”
 Edward R. Tufte

We have also applied our core value to other aspects of our business including the approach to Marketing. Our new website (www.hfx.co.uk) embodies our core value and mission. We designed the website with our audience in mind rather than being slaves to google search ranking algorithms.

We removed all the clutter and present the key information we think our potential customers want to know. There are no cookies, no pop-up ads, no annoying call-outs and no information overload. We want our customers to view the information they want quickly whilst having a fun and positive experience at the same time.

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