The Value of Simplify

“The height of sophistication is simplicity”
Clare Boothe Luce

simple

Whilst HFX has many values, our core value is SIMPLIFY. We believe this core value drives change and provides tangible benefits to all our customers. We apply this approach to all that we do and place our customers at the heart of the process.

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
 Steve Jobs

By applying this value to software development, our team have created a powerful workforce management solution that reduces customer configuration time by over 80%. The result is that OUR customers pay significantly less for implementation, and due to faster implementation times, realise savings much quicker than with other providers.

The benefits don’t end there; because we design our solutions for customers and not for ourselves, we empower customers to take complete ownership of the system including the ability to manage the rules themselves. This not only reduces costs but enables customers to adapt the solution as they change and grow.

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
Hans Hofmann

Our approach to simplification also applies to our user interface. Where most software companies provide a single interface for managers and employees, we focus on providing the right user interface for each cohort (Role Based UI Design). Whilst managers are often IT literate and require a powerful user interface to carry out their daily tasks, there is a clear advantage in providing a simplified interface for everyone else.

By providing a user interface that is intuitive and simple, our customers significantly reduce training costs whilst ensuring that there is high user adoption and fewer user errors. Our Employee Self Service UI Design is based on the principles and ease of use that Cash Machines provide; No-one ever needed training on how to use a cash machine and this is also true of ours.

The benefits of simplification go further still. By simplifying the user interface, support calls reduce dramatically. For HFX, this means we have more time to devote to our customers who contact us for more complex queries; this is why we regularly receive 100% AWESOME customer ratings on our Customer Services.

“Knowledge is a process of piling up facts; wisdom lies in their simplification.”
 Martin H. Fischer

Our approach to integration with other software solutions including HR, Payroll and ERP takes a similar approach. HFX provides RapiD interface configuration that does all the heavy lifting, translation and transformation enabling third party integration to be achieved effortlessly. By handling the complex processes within the application, we simplify the integration to third parties and even enable our customers to leverage the API so that they can integrate directly.

“Clutter and confusion are failures of design, not attributes of information.”
 Edward R. Tufte

We have also applied our core value to other aspects of our business including the approach to Marketing. Our new website (www.hfx.co.uk) embodies our core value and mission. We designed the website with our audience in mind rather than being slaves to google search ranking algorithms.

We removed all the clutter and present the key information we think our potential customers want to know. There are no cookies, no pop-up ads, no annoying call-outs and no information overload. We want our customers to view the information they want quickly whilst having a fun and positive experience at the same time.

Hfx re-invents the website

hfx welcome to our website2

In 2017, hfx realised that it needed a new website, one which reflected our values, our innovation and our commitment to delivering solutions for the New World of Work.

Nicola Smart (COO, hfx) recalls “Early on we decided that the website should provide visitors with a positive and immersive experience that provided clear and concise information. Too many websites bombard and overwhelm you with pointless information and noise”.

12 months later and hfx releases a completely new design of website, different in almost every respect to traditional websites;

  • No annoying banners asking you to accept cookies. We decided early on that we wouldn’t be “stalking” our visitors and therefore have no need for tracking cookies. If visitors want to contact us, they know where we are.
  • No visitor badgering or callouts to nag the visitor into contacting us. We believe you either want to contact us or you don’t. No amount of badgering is going to make you change your mind – indeed in some cases the annoyance of callouts is enough to make you leave.
  • No bombarding you with information you didn’t ask for. Your time is precious, so we simplify and summarise information into key points. If you need more information you have the option to download a pdf or visit our microsite (www.hfxworkforce.com)
  • No email grabbing. We don’t require your email before you can download documents. The only time we will ask for your email is if you want to contact us via our contact form.
  • No Scroll to Infinity. So many websites insist on the “long scroll” – which is intended to take the visitor on a journey ending up with a call to action. The journey, of course, is predefined and makes to many assumptions about the visitor. Users often end up getting lost, frustrated or confused by having to scroll through the irrelevant to find the relevant. There is a need to simplify and we have achieved that eliminating almost all scrolling.

Naturally, when you buck the trend and go against the rules of website design, it’s never going to be easy.

There are no templates or previous designs to base yours on and you are battling preconceived ideas of how a marketing website should be designed. It had to be conceived and built from the ground up.

A new menu structure and navigation system was designed, redesigned and after that several more times to accommodate the vision we had for the website.

There are also trade-offs to be made; Google search and SEO friendly http://www.hfx.co.uk is not. Nor is it particularly mobile friendly. We also accepted that for many the new site would be like “marmite”; visitors would either love it or hate it, but at least it wouldn’t be another bland corporate design.

Let us know what you think of hfx.co.uk

hfx CEO wins Excellence Award

cup-1010909_1920Nick Whiteley, our CEO, has just been listed in the Global CEO Excellence Awards of CEO Monthly magazine[i]. Awarded Best Workforce Management Business Leader and the Excellence Award for Absence Management Solutions (UK), both awards form part of CEO Monthly’s programme to recognise the CEOs responsible for driving change while successfully managing the day-to-day operations within an organisation.

We are thrilled that Nick has been chosen along with other leading CEOs for his outstanding achievements.  It recognises his leadership and innovation in the development of our next generation product and underlines our position as a leading provider of workforce management solutions in the UK.

Recently Nick has led HFX’s development strategy to design solutions that address the need for today’s organisations to capture and analyse data to provide insights for employee efficiencies. We have focussed on developing powerful solutions that are simple to use and integrate, which is no easy task, but reaps benefits for our customers.

Our Time and Attendance solution, now combined with Access Control and 3D Rostering, forms our next generation system. It enables organisations to gain an important multi-dimension view of staff activity, to identify where costs are going and optimise plans and workforce accordingly.

We are already seeing rapid uptake of our solutions with many new customers facing these workforce challenges. It builds on our expertise of helping organisations to manage working hours transparently and equitably, improving productivity and employee wellbeing.

If this sounds like a challenge that your organisation is facing, then it’s time to talk to us.

Nicola Smart, COO, HFX

[i] For more information on the 2018 Global CEO awards, Sponsored by Hospitality Minds, https://www.ceo-review.com/2018-the-2018-global-ceo-excellence-awards-press-release