Hfx re-invents the website

hfx welcome to our website2

In 2017, hfx realised that it needed a new website, one which reflected our values, our innovation and our commitment to delivering solutions for the New World of Work.

Nicola Smart (COO, hfx) recalls “Early on we decided that the website should provide visitors with a positive and immersive experience that provided clear and concise information. Too many websites bombard and overwhelm you with pointless information and noise”.

12 months later and hfx releases a completely new design of website, different in almost every respect to traditional websites;

  • No annoying banners asking you to accept cookies. We decided early on that we wouldn’t be “stalking” our visitors and therefore have no need for tracking cookies. If visitors want to contact us, they know where we are.
  • No visitor badgering or callouts to nag the visitor into contacting us. We believe you either want to contact us or you don’t. No amount of badgering is going to make you change your mind – indeed in some cases the annoyance of callouts is enough to make you leave.
  • No bombarding you with information you didn’t ask for. Your time is precious, so we simplify and summarise information into key points. If you need more information you have the option to download a pdf or visit our microsite (www.hfxworkforce.com)
  • No email grabbing. We don’t require your email before you can download documents. The only time we will ask for your email is if you want to contact us via our contact form.
  • No Scroll to Infinity. So many websites insist on the “long scroll” – which is intended to take the visitor on a journey ending up with a call to action. The journey, of course, is predefined and makes to many assumptions about the visitor. Users often end up getting lost, frustrated or confused by having to scroll through the irrelevant to find the relevant. There is a need to simplify and we have achieved that eliminating almost all scrolling.

Naturally, when you buck the trend and go against the rules of website design, it’s never going to be easy.

There are no templates or previous designs to base yours on and you are battling preconceived ideas of how a marketing website should be designed. It had to be conceived and built from the ground up.

A new menu structure and navigation system was designed, redesigned and after that several more times to accommodate the vision we had for the website.

There are also trade-offs to be made; Google search and SEO friendly http://www.hfx.co.uk is not. Nor is it particularly mobile friendly. We also accepted that for many the new site would be like “marmite”; visitors would either love it or hate it, but at least it wouldn’t be another bland corporate design.

Let us know what you think of hfx.co.uk

hfx CEO wins Excellence Award

cup-1010909_1920Nick Whiteley, our CEO, has just been listed in the Global CEO Excellence Awards of CEO Monthly magazine[i]. Awarded Best Workforce Management Business Leader and the Excellence Award for Absence Management Solutions (UK), both awards form part of CEO Monthly’s programme to recognise the CEOs responsible for driving change while successfully managing the day-to-day operations within an organisation.

We are thrilled that Nick has been chosen along with other leading CEOs for his outstanding achievements.  It recognises his leadership and innovation in the development of our next generation product and underlines our position as a leading provider of workforce management solutions in the UK.

Recently Nick has led HFX’s development strategy to design solutions that address the need for today’s organisations to capture and analyse data to provide insights for employee efficiencies. We have focussed on developing powerful solutions that are simple to use and integrate, which is no easy task, but reaps benefits for our customers.

Our Time and Attendance solution, now combined with Access Control and 3D Rostering, forms our next generation system. It enables organisations to gain an important multi-dimension view of staff activity, to identify where costs are going and optimise plans and workforce accordingly.

We are already seeing rapid uptake of our solutions with many new customers facing these workforce challenges. It builds on our expertise of helping organisations to manage working hours transparently and equitably, improving productivity and employee wellbeing.

If this sounds like a challenge that your organisation is facing, then it’s time to talk to us.

Nicola Smart, COO, HFX

[i] For more information on the 2018 Global CEO awards, Sponsored by Hospitality Minds, https://www.ceo-review.com/2018-the-2018-global-ceo-excellence-awards-press-release